Online music PR

“James and the Prescription team are a joy to work with. They’ve always given NME.com some valuable exclusives, and they’re lovely people to boot.”

— Luke Lewis, Editor at NME.com / Buzzfeed

Key aims for our clients

We pride ourselves on knowing the digital media inside and out, and are trusted online PR consultants to many special labels including Polyvinyl, Partisan, Mute, Speedy Wunderground, Moshi Moshi, Secretly Canadian, Warp, Barsuk, Sony, Universal, Full Time Hobby, Because, Dim Mak amongst others.

As print magazines continue to have pages cut, and newspapers wind back their music coverage, in the current landscape artists are launched, built, and maintained largely online - making it an integral part of any promotional campaign.

What artists – both developing and established – need is a team to guide them through the noise and lead them to opportunities that will be of benefit in both the short and long term. With competition greater than ever, Prescription PR has the relationships and know-how to help achieve this.

When we embark on an online music PR campaign for our artists, we aim to ensure that we are:

presenting the artist in the appropriate way

generating meaningful coverage that will benefit the whole promotion team, and be attractive to external parties like distributors and playlist teams at DSP’s (Spotify, Apple Music, Deezer, TIDAL etc.)
ensuring high visibility and building momentum
making use of new music platforms such as Hype Machine and SubmitHub in order to push tracks through networks that will boost exposure
selecting and negotiating the right premieres (where appropriate) and exclusives to maximise coverage from key areas.

We don’t treat online PR as a way of grabbing any exposure on any site, but rather as an exercise is selecting the appropriate opportunities and building upon each success.

It’s about delivering the right content to the right people at the right time — and devising ways to maximise the longevity of the messages you want to get out there.

Our online music PR clients

We work with a wide range of clients on online music PR campaigns, from key labels to major distributors and independents.

Online music PR work we’ve carried out for established acts across a variety of genres include campaigns for The Velvet Underground, IDLES, Yeah Yeah Yeahs, Slint, The Beach Boys, Swim Deep, Marvin Gaye, The Kinks and Interpol, and soundtracks such as Grand Budapest Hotel, Moonrise Kingdom and The Vietnam War.

We’ve not only worked on releases but also on building awareness around anniversaries – for example, we helped Universal celebrate the 40th anniversary of the Sex Pistols, generating significant coverage worldwide; and we are currently helping Ash celebrate 25 years as a band with carefully placed and strategic digital coverage across the year.

In the last couple of years alone, our online PR campaigns have resulted in

charting albums for Seth Lakeman and Reverend & The Makers, in the UK Top 10 and UK Top 20 respectively
IDLES and Fontaines D.C. making the Top 5 and Top 10 – with Mercury Prize nominations to boot
The Murder Capital hitting the top 20 just over six months after the release of their debut single.

If you'd like to read more about the genres for which we provide online music PR, you can view them here.